SEO Fundamentals Course
Keywords are the crucial foundation for online marketing efforts, and in this course, we will shows how you best structure search engine optimization and pay-per-click plans around the insights you glean from keyword research.
We will also explore the sources for keywords and build a keyword list with research and management tools like Raven Tools, Moz, SEMrush, and Wordtracker.
We will shows you how to filter and interpret keyword data, observe trends, and better understand the intent of the searcher, and how to develop an informed strategy and implement keywords throughout your site for maximum searchability.
Included how to apply your keyword insights to Google AdWords campaigns and measure the results of your SEO and AdWords efforts.